Marc boosted
Text Shot: In 2022, I coined a term to describe the sudden-onset platform collapse going on all around us: enshittification. To my bittersweet satisfaction, that word is doing big numbers. In fact, it has achieved escape velocity. It isn’t just a way to say something got worse. It’s an analysis that explains the way an online service gets worse, how that worsening unfolds, and the contagion that’s causing everything to get worse, all at once.

This moment we’re living through, this Great Enshittening, is a material phenomenon, much like a disease, with symptoms, a mechanism and an epidemiology. When doctors observe patients who are sick with a novel pathogen, their first order of business is creating a natural history of the disease. This natural history is an ordered catalogue of the disease’s progress: what symptoms do patients exhibit, and in which order?
Text Shot: In 2022, I coined a term to describe the sudden-onset platform collapse going on all around us: enshittification. To my bittersweet satisfaction, that word is doing big numbers. In fact, it has achieved escape velocity. It isn’t just a way to say something got worse. It’s an analysis that explains the way an online service gets worse, how that worsening unfolds, and the contagion that’s causing everything to get worse, all at once. This moment we’re living through, this Great Enshittening, is a material phenomenon, much like a disease, with symptoms, a mechanism and an epidemiology. When doctors observe patients who are sick with a novel pathogen, their first order of business is creating a natural history of the disease. This natural history is an ordered catalogue of the disease’s progress: what symptoms do patients exhibit, and in which order?
Text Shot: In 2022, I coined a term to describe the sudden-onset platform collapse going on all around us: enshittification. To my bittersweet satisfaction, that word is doing big numbers. In fact, it has achieved escape velocity. It isn’t just a way to say something got worse. It’s an analysis that explains the way an online service gets worse, how that worsening unfolds, and the contagion that’s causing everything to get worse, all at once.

This moment we’re living through, this Great Enshittening, is a material phenomenon, much like a disease, with symptoms, a mechanism and an epidemiology. When doctors observe patients who are sick with a novel pathogen, their first order of business is creating a natural history of the disease. This natural history is an ordered catalogue of the disease’s progress: what symptoms do patients exhibit, and in which order?
Text Shot: In 2022, I coined a term to describe the sudden-onset platform collapse going on all around us: enshittification. To my bittersweet satisfaction, that word is doing big numbers. In fact, it has achieved escape velocity. It isn’t just a way to say something got worse. It’s an analysis that explains the way an online service gets worse, how that worsening unfolds, and the contagion that’s causing everything to get worse, all at once. This moment we’re living through, this Great Enshittening, is a material phenomenon, much like a disease, with symptoms, a mechanism and an epidemiology. When doctors observe patients who are sick with a novel pathogen, their first order of business is creating a natural history of the disease. This natural history is an ordered catalogue of the disease’s progress: what symptoms do patients exhibit, and in which order?