…Tracking is the GDP of the web.
We can increasingly see just how **fucking stupid** GDP is as a measure of economic health.
Why do we think that knowing a microscopic fraction of the experience of a site visit is any different?
…The way back to trust is to become comfortable with *not knowing*, and to listen when our site visitors actually tell us stuff, of their own volition.
The web is intrinsically impersonal and implacable as a medium. Having numbers does not change that essential quality one tiny bit
