Have you used Bumble in recent years? Well, then chances are that your data has been unlawfully fed into an AI system, including sensitive data such as your sexual orientation. In December 2023, Bumble introduced the Icebreaker feature in the “Bumble for friends” app. This means that Bumble sent your data to OpenAI to help it generate an opening message. For example, if your profile says you are vegetarian and mine says I like to eat outside, the opening message could be: “Do you have a recommendation for a vegetarian restaurant?” Users were then shown a popup in the app informing them about the new Icebreaker feature. They had the option to click on okay or to try to close the popup, but the popup would appear every time they opened the app until they clicked ok. Okay, so what's the problem? Isn't it legal to collect data if users consent? Well, the problem is that Bumble actually only pretends to ask consent and then relies on legitimate interest to transfer your data to OpenAI. And that part about legitimate interest is nowhere to be found in the privacy notice. In summary, Bumble misleads the users in giving them an illusion of control, while in the end they send the data to OpenAI anyways. Because of that, we have filed a complaint with the Austrian Data Protection Authority. You can find all the details as well as previous projects on our website noyb.eu.