Cookie consent rules aren't the biggest barrier to privacy-preserving advertising technologies being widely used.

Ads without personal data are often blocked from being traded by intermediaries in the market.

So lowering regulation instead of enforcement isn't the answer to tackle intrusive tracking.

#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising

Relaxing cookie consent rules is unlikely to leverage change in the adtech industry towards non-intrusive online tracking.

There must be:

⚫ More effective and dissuasive action by the ICO to remove illegal advertising.

⚫ Enforce data protection.

⚫ Protect law-abiding market players from the unfair competition of adtech companies who violate our privacy.

#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising

Trying to nudge the adtech industry into more privacy-preserving models of online tracking by cutting our need to consent is flawed.

The Information Commissioner's Office (UK) is terrible at enforcing consent rules for adtech providers that run behavioural tracking as it stands.

So the ICO is offering a carrot with no stick 🤷‍♂️

#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising

Cookies feed the beast of targeted advertising 🍪

The Information Commissioner's Office (UK) wants the adtech industry to use less less-invasive forms of tracking by exempting them from cookie consent rules.

But will this stop the privacy-be-damned trade in our data to feed us adverts?

Our roundtable had its say ⬇️

https://www.openrightsgroup.org/blog/the-future-of-cookie-consent-and-the-risks-of-relaxing-online-tracking/

#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising

Baked into cookies are what we do on any given site. Trackers can then make guesses about who we are and what we're interested in.

These behavioural profiles are then auctioned off to advertisers in real time.

And so ads for what you've just looked at start to haunt you through the Internet.

#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising

You can also sign the letter demanding #ageverification is properly regulated under the #onlinesafetyact

This is seriously dumb, that this is missing, and that the #ICO is making no serious sign of regulating AV providers.

https://action.openrightsgroup.org/sign-open-letter-dsit-regulating-age-assurance