ORG's new report exposes Meta’s intrusive profiling of its users.

With the introduction of Generative AI to Meta’s ad tools, existing problems with opacity will get worse.

🗣️ Anna Dent, author of 'Profiling by Proxy'.

Read more ➡️ https://www.openrightsgroup.org/publications/profiling-by-proxy-how-metas-data-driven-ads-fuel-discrimination/

#StopStalkerAds

#meta #facebook #instagram #threads #adtech #surveillancecapitalism #advertising #privacy #ukpolitics #ukpol#AI

Privacy over profits!

We're fighting back against Meta's use of personal data to sell ads.

Meta should give us options for opting-out of stalker ads. Until they do, you can use our tool to make this request.

Act now to #StopStalkerAds ⬇️

https://action.openrightsgroup.org/meta-opt-out

#meta #facebook #instagram #threads #adtech #surveillancecapitalism #advertising #privacy #ukpolitics #ukpol#AI

By further automating ad audience selection on Meta with GenAI, we'll have less chance of understanding why certain people are seeing which ads.

It may also make it even harder to detect the use of proxy data that let advertisers dodge anti-discrimination or data processing laws.

#StopStalkerAds

#meta #facebook #instagram #threads #adtech #surveillancecapitalism #advertising #privacy #ukpolitics #ukpol#AI

You have a legal right to object to your personal data being used for the purpose of targeted advertising.

Meta even admitted they must respect this right when they settled Tanya O’Carroll's case against them.

So why gaslight the rest of us?

#StopStalkerAds

https://techcrunch.com/2025/03/21/meta-settles-u-k-right-to-object-to-ad-tracking-lawsuit-by-agreeing-not-to-track-plaintiff/

#adtech #meta #zuckerberg #facebook #instagram #threads #privacy #dataprotection #gdpr #advertising #data #ukpolitics #ukpol #digitalrights

It's up to us if we want targeted advertising or not. It's about consent.

Meta's attempt to gaslight us in the hope we'll get tired or confused is another tactic to uphold an advertising model that isn't operating lawfully.

Tell Meta #StopStalkerAds (UK residents) ⬇️

https://action.openrightsgroup.org/meta-opt-out

#adtech #meta #zuckerberg #facebook #instagram #threads #privacy #dataprotection #gdpr #advertising #data #ukpolitics #ukpol #digitalrights

Meta must change how it does business away from profiteering on the back of our personal data.

Instead, our report suggests other advertising models that can respect our rights, like contextual advertising or subscriptions for advertisers.

#StopStalkerAds

https://www.openrightsgroup.org/press-releases/metas-consent-or-pay-must-not-allow-stalker-ads-report-argues/

#adtech #meta #zuckerberg #facebook #instagram #threads #privacy #dataprotection #gdpr #advertising #data #ukpolitics #ukpol #digitalrights

Meta profits by using your personal data for advertising.

By crunching your data into profiles, you become a target for advertisers and a cash cow for Meta.

Their latest attempt to claim to have honoured people's opt out request while ignoring the actual issue is shady stuff.

#StopStalkerAds

#adtech #meta #zuckerberg #facebook #instagram #threads #privacy #dataprotection #gdpr #advertising #data #ukpolitics #ukpol #digitalrights

Don't you know that you're toxic... Meta goes from ghosting to gaslighting.

After our direct action last week, Meta is now replying to 10k requests to opt out of Stalker Ads.

And it's a fudge... they talk about not using personal data for some direct marketing. But don't mention targeted ads!

#StopStalkerAds

#adtech #meta #zuckerberg #facebook #instagram #threads #privacy #dataprotection #gdpr #advertising #data #ukpolitics #ukpol #digitalrights

Proxies can be created by training an algorithm with historical data about user activity.

So associated characteristics can stand in for one that an advertiser wants to target.

This can reveal data which is protected by anti-discrimination and data processing laws.

#StopStalkerAds

#meta #adtech #privacy #discrimination #facebook #instagram #threads #ukpolitics #ukpol #surveillancecapitalism #advertising

The Meta Pixel makes the situation worse.

The Pixel is embedded in other websites and sends data about their visitors back to Meta to be used for ad targeting.

So people with problematic gambling habits could be flooded with gambling ads.

Find out more ⬇️

#StopStalkerAds

https://www.theguardian.com/society/2025/feb/08/gambling-firms-secretly-shared-users-data-with-facebook-without-permission

#meta #adtech #privacy #discrimination #facebook #instagram #ukpolitics #ukpol #surveillancecapitalism #gambling #advertising

Meta's murky ad system uses your personal data to sell adverts 💸

What we know about how ads are targeted isn't consistent. This means advertisers can use proxy data on the DL that can cause discrimination against users.

Read our latest report ⬇️

#StopStalkerAds

https://www.openrightsgroup.org/publications/profiling-by-proxy-how-metas-data-driven-ads-fuel-discrimination/

#meta #adtech #privacy #discrimination #facebook #instagram #threads #ukpolitics #ukpol #surveillancecapitalism #advertising

🫠 Brave new goo

｢ Google is essentially training bots to communicate with each other and execute tasks, including financial transactions. As Semafor notes, that protocol will likely be the first step in building a brave new ad industry where AI agents become the consumer, since humans have delegated such menial tasks like "buying stuff" to them ｣

https://futurism.com/ai-ads-targeting-bots

#ai #bots #advertising

I'm not a big fan of the Naked Gun #movie franchise. I don't dislike it

Same with #LiamNeeson

But I'm now a huge fan of their #advertising campaign (this #moviePoster just came out yesterday)

#AI #movies #film

The state of the legacy news media industry summed up nicely in a sub-2 minute comedy sketch;

https://www.youtube.com/watch?v=IBw61xgcfCw

A one-up on this sketch:

https://mastodon.nzoss.nz/@strypey/114335636418301311

#NewsMedia #advertising #RyanGeorge #TheNews