A tipping point
Based on data updated in December for a keynote at the Social Media in Higher Education for Learning and Teaching conference, a tipping point is near. That is, when another thirteen universities cease activity or announce they are leaving X, more universities will be off X than on. Indeed this tipping point may already have been reached, making universities that engage with X the minority.
The reasons why these institutions have remained are varied. Although the putative size and reach of X’s audience is likely a key driver, as is the unwillingness to surrender the seeming influence of large follower counts built up over years. Needless to say whilst the last few years have seen inertia, many senior leadership teams will be reconsidering this question at this very moment.
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