Post
Proxies can be created by training an algorithm with historical data about user activity.
So associated characteristics can stand in for one that an advertiser wants to target.
This can reveal data which is protected by anti-discrimination and data processing laws.
#meta #adtech #privacy #discrimination #facebook #instagram #threads #ukpolitics #ukpol #surveillancecapitalism #advertising
Proxies can be created by training an algorithm with historical data about user activity.
So associated characteristics can stand in for one that an advertiser wants to target.
This can reveal data which is protected by anti-discrimination and data processing laws.
#meta #adtech #privacy #discrimination #facebook #instagram #threads #ukpolitics #ukpol #surveillancecapitalism #advertising
There are many examples of discrimination and harm caused by profiling and ad targeting.
They include:
🔴 Gender discrimination in who sees job ads.
🔴 Racial discrimination in housing and education ads.
🔴 Predatory data collection and targeting by online gambling sites.
🔴 Inappropriate products promoted to under 18s.
🔴 Discriminatory and predatory advertising of credit.
Plus more.
#meta #adtech #privacy #discrimination #facebook #instagram #threads #ukpolitics #ukpol
There are some targeting restrictions on special category adverts, such as political ads and ‘Financial Products and Services’ ads.
But mainstream ads, including gambling ads, have fewer restrictions. This lack of transparency on Meta's Ad Library means discriminatory practices can fly under the radar.
There must be more rigorous levels of transparency so Meta and advertisers can be held to account.
#StopStalkerAds #meta #adtech #privacy #discrimination #facebook #instagram #ukpolitics #ukpol
The Meta Pixel makes the situation worse.
The Pixel is embedded in other websites and sends data about their visitors back to Meta to be used for ad targeting.
So people with problematic gambling habits could be flooded with gambling ads.
Find out more ⬇️
#meta #adtech #privacy #discrimination #facebook #instagram #ukpolitics #ukpol #surveillancecapitalism #gambling #advertising
If I was spending money with YouTube for advertising, I would be pissed off.
Your data, your choice ✊
In a recent case against Meta's surveillance advertising model, they conceded that users have the right to object to their personal data being used for targeted ads.
Use our tool to tell Meta #StopStalkerAds ⬇️
https://action.openrightsgroup.org/meta-opt-out
#meta #adtech #privacy #discrimination #facebook #instagram #ukpolitics #ukpol #surveillancecapitalism
A space for Bonfire maintainers and contributors to communicate
