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@everton137@social.vivaldi.net · 16 hours ago

Will Mastodon, the platform that keeps the #Fediverse alive, miss a strategic opportunity to bring official institutions on board at scale?

By watching how #EuroSky is being marketed compared to #Mastodon, it certainly seems that way.

I wish the folks at Mastodon would invest in more professional marketing, similar to what we're seeing from its rival, Bluesky.

There was a major meeting in the EU Parliament focused on this topic, yet there was no announcement or microblog post from Mastodon. Zero engagement.

Compare these two approaches:

https://fed.brid.gy/r/https://bsky.app/profile/did:plc:ituoear7k6qx3smjfoxhufm4/post/3me7pxwrgerri

#ActivityPub #ATProtocol #EU #lobby

ikuturso

@ikuturso@mastodon.social replied · 3 hours ago

RE: https://oisaur.com/@renchap/116012182192831326

@everton137 See this post, Mastodon's technical director was one of the participants at the very same event.

everton137

@everton137@social.vivaldi.net replied · 1 hour ago

@ikuturso I've seen it. I had shared it in the @leavex account when he told her was attending it.

I reshared it with a quote.

The Servitor

@TheServitor@sigmoid.social replied · 3 hours ago

@everton137

Marketing for what though? There is no product to sell, nothing to recoup marketing expenses. There's no KPI to meet.

wakest ⁂ FOSDEM

@liaizon@social.wake.st replied · 14 hours ago

@everton137 what are you talking about? the new Executive Director of Mastodon is literally standing in the picture you are sharing and was there representing Mastodon

everton137

@everton137@social.vivaldi.net replied · 6 hours ago

@liaizon it's not the CEO, but a technical leader. That's just a photo shared by a person from EuroSky with a better marketing strategy.

I saw another debate with the chief of staff of Mastodon and this same person from EuroSky: the later sells it well.

ikuturso

@ikuturso@mastodon.social replied · 2 hours ago

@everton137 @liaizon so are you saying the photo being shared is what makes this better since the tech director did also post about attending the event?

everton137

@everton137@social.vivaldi.net replied · 1 hour ago

@liaizon @ikuturso What I mean is that we should have a good follow-up with the main points discussed.

At the two events I attended recently with Mastodon staff members, I didn't see that. This is the third event, and I don't know how it went except from the communication by the EuroSky folks.

ikuturso

@ikuturso@mastodon.social replied · 1 hour ago

@everton137 @liaizon Ok, fair enough. But it's only been a few days so maybe one is coming.

everton137

@everton137@social.vivaldi.net replied · 1 hour ago

@liaizon @ikuturso I hope so. I'm glad to be wrong sometimes. :)

Patric

@zollak@bonn.social replied · 15 hours ago

@everton137 will Eurosky have the same settings that force people to register, do you know that?

Official institutions should not be on platforms that require people to create an account before they are able to read posts.

everton137

@everton137@social.vivaldi.net replied · 6 hours ago

@zollak I agree with you. And I don't think a bridge is enough.

julian

@julian@activitypub.space replied · 15 hours ago

Re: Will Mastodon, the platform that keeps the #Fediverse alive, miss a strategic opportunity to bring official institutions on board at scale?

@everton137@social.vivaldi.net is this a marketing problem? Or a problem of opportunity?

BlueSky has millions of VC investment dollars and with it come the connections, for good or for evil.

I think that kind of connection is intangible, and can't really be bought with marketing spend (at least not on the scale Mastodon can afford.)

That's not to say marketing spend would be unappreciated, but it won't buy your way into the inner circles of government.

everton137

@everton137@social.vivaldi.net replied · 6 hours ago

@julian
I think it’s both, but not in the way that people usually frame it.

Mastodon now has a new CEO and resources. They're not VC-scale or profit-driven, but they still have real capacity.

Meanwhile, someone from EuroSky is in Brussels every week. The difference in behavior is clear: they are actively selling their project.

This looked like an important event, yet Mastodon didn't post anything afterwards. No note, no visibility. Honestly, that feels like a serious strategic oversight.

What makes this more frustrating is that there are plenty of passionate people in the Fediverse who would help - some already do as volunteers. However, it increasingly feels like Mastodon’s leadership lacks a business- and strategy-oriented perspective beyond building good software.

At this stage, software quality alone isn’t enough.

@mellifluousbox , I hope you take my criticism in a positive way.

#Mastodon #Marketing

everton137

@everton137@social.vivaldi.net replied · 6 hours ago

@mellifluousbox I’m reminded of my early days at the Open Knowledge Foundation @okfn , first as a volunteer and later as an ambassador in Brazil.

After some time, I suggested forming a local group. Due to my involvement, I later worked as a consultant. A member of the core organization coordinated local leadership, supported ambassadors, and held open meetings periodically. That structure was important.

Out of that structure, I founded Open Knowledge Brasil @okbr , which I ran for years before moving to Europe. Being close to people with strong communication and advocacy skills was invaluable, that's where I learned the most.

Today, I see similar energy in the Fediverse, with accounts such as @FediTips and @mastodonmigration. There are also communication professionals, for example, @hpod16 runs a highly strategic account for the @EUCommission. Or people like @bjoernsta , leading the awesome campaign #SaveSocial .

Resources may be limited, but there is clearly a passionate and capable community.
It might be worthwhile to find ways to involve and coordinate this existing expertise more intentionally.

#Decentralization #Mastodon #Wikimedia #OpenKnowledge

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