#Tag · bonfire.cafe

Tim Chambers boosted

The New Oil

#Google Settlement May Bring New #Privacy Controls for Real-Time Bidding

https://www.eff.org/deeplinks/2026/01/google-settlement-may-bring-new-privacy-controls-real-time-bidding

#advertising #lawsuit #RTB

Electronic Frontier Foundation

Google Settlement May Bring New Privacy Controls for Real-Time Bidding

EFF has long warned about the dangers of the “real-time bidding” (RTB) system powering nearly every ad you see online. A proposed class-action settlement with Google over their RTB system is a step in the right direction towards giving people more control over their data. Truly curbing the harms of RTB, however, will require stronger legislative protections.

The New Oil

@thenewoil@mastodon.thenewoil.org · last week

#Google Settlement May Bring New #Privacy Controls for Real-Time Bidding

https://www.eff.org/deeplinks/2026/01/google-settlement-may-bring-new-privacy-controls-real-time-bidding

#advertising #lawsuit #RTB

Electronic Frontier Foundation

Google Settlement May Bring New Privacy Controls for Real-Time Bidding

Jan Penfrat

@ilumium@eupolicy.social · 9 months ago

"We have identified more than 46,000 #ads, approved and delivered by #Meta to European users more than 292 million times, these products generally promoting dubious #medicines or ‘remedies’ not approved by national or European #health bodies."

Yet another data point to show how dangerous the current #RTB-based #SurveillanceAds industry is.

Report by @aiforensics_org:

https://aiforensics.org/work/meta-health-ads

AI Forensics

Meta's Failing Ad Moderation: Health Scams Targeting EU Users

This report uncovers Meta's systemic failure to moderate health-related scam advertisements. We identified over 46,000 advertisements promoting unapproved drugs and making deceptive health claims that reached European users 292+ million times. These ads violated Meta's own standards and potentially infringe on multiple DSA provisions regarding consumer protection and public health.

Jan Penfrat

@ilumium@eupolicy.social · 9 months ago

🇧🇪 Belgian appeals court rules #TCF's #consent framework that enables 80% of the internet's #SurveillanceAds is illegal.

What a fantastic win for the complainants ( @edri members) @panoptykon, @bitsoffreedom, and #ICCL !

https://www.iccl.ie/digital-data/eu-ruling-tracking-based-advertising-by-google-microsoft-amazon-x-across-europe-has-no-legal-basis/

#TrackingFreeAds #RTB #tracking #GDPR