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Taylor Lorenz
Taylor Lorenz
@taylorlorenz@mastodon.social  ·  activity timestamp 2 hours ago

With all the tiktok drama I have been telling people Mastodon is still here and kicking!! I love this app and I really think the decentralized model is the best for social media.

Still, people don’t want to join! What do you think Mastodon’s biggest barriers are to courting new users? What could be done to improve the product and grow the user base in a positive way?

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SilenceEtchedOnAWall
SilenceEtchedOnAWall
@SilenceEtchedOnAWall@mas.to replied  ·  activity timestamp 2 minutes ago

I encourage anyone to try LARPING as a potential mastodon user who has experience with other social media but not Mastodon. For example, let's say they're a new user that likes reading books and wants to find posts about books. Or sports. Or anything. Mastodon tells such a user at multiple checkpoints that it's closed to them or that it's a ghost town and no one here is discussing such things.

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Wouter 🇳🇱🇧🇷🇧🇪
Wouter 🇳🇱🇧🇷🇧🇪
@AccordingtoWouter@mastodon.world replied  ·  activity timestamp 4 minutes ago

@taylorlorenz Perhaps nothing needs to be changed and Mastodon's strength lies precisely in its decentralised nature and the abundance of choice it offers. As the saying goes, good wine needs no bush.

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Jo
Jo
@amazing_joeyy@mastodon.social replied  ·  activity timestamp 5 minutes ago

@taylorlorenz I just joined and I have no idea what I’m doing. So, there’s that.

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Riccardo Milan (IU3QOA)
Riccardo Milan (IU3QOA)
@riccardomilan@mastodon.uno replied  ·  activity timestamp 7 minutes ago

@taylorlorenz Very often, it's a matter of not knowing the platform and ignoring the benefits of a decentralized social network, without algorithms, advertising, or profiling, and above all, with a real chronological timeline. When people begin to understand this, they'll realize the benefits. It's just a matter of time.

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Die Nachtschicht.  2025#HEIMAT
Die Nachtschicht. 2025#HEIMAT
@nachtschicht@kirche.social replied  ·  activity timestamp 9 minutes ago

@taylorlorenz

Use it & Spread the word ✅

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haui
haui
@haui@mastodon.giftedmc.com replied  ·  activity timestamp 14 minutes ago

@taylorlorenz
At this point? Fully automated migration. Let me explain:

- i want my aunt to join
- i send her an invite link over whatsapp (urgh)
- she gets the option to do full auto migration by providing her current profile link on facebook, twitter, instagram whatever

where applicable, also optional
- copies bio, nick, media
- crawls the profile, pulls contacts and suggests them on the fedi
- reposts x time of posts unlisted not to spam the local feed
- posts a link to new profile on fb

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naza
naza
@girlcnz@mastodon.social replied  ·  activity timestamp 22 minutes ago

@taylorlorenz new user here. i like it already lol.

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J. R. DePriest :verified_trans: :donor: :Moopsy: :EA DATA. SF:
J. R. DePriest :verified_trans: :donor: :Moopsy: :EA DATA. SF:
@jrdepriest@infosec.exchange replied  ·  activity timestamp 23 minutes ago

@taylorlorenz

Inertia and uncertainty?

They are used to what they're currently doing and there's not enough public knowledge about Fediverse and Mastodon so they don't have an informed opinion.

I often tell people what I found on Mastodon and share articles and suggest that they join. They never do. All it took to get me on Mastodon was musk buying Twitter.

I've got friends who are far more progressive and leftist than me who are still using Facebook and Instagram. I get it. I gave up access to multiple artists whose work I enjoyed because I left Instagram. I have no idea what's happening with much of my extended family because I left Facebook. Some people are not willing to give it up.

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serena 🌙
serena 🌙
@sereeena@infosec.exchange replied  ·  activity timestamp 23 minutes ago

@taylorlorenz looks a bit uggo, needs more swag

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BSM (sw.s) 🇨🇭
BSM (sw.s) 🇨🇭
@bsm@swiss.social replied  ·  activity timestamp 25 minutes ago

@taylorlorenz People are too lazy and too comfortable, it's as simple as that.

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whiza
whiza
@whiza@theforkiverse.com replied  ·  activity timestamp 25 minutes ago

@taylorlorenz time and user counts. If more content creators swap it'll change the landscape a bit but also give it the cred.

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Dmian 🇪🇺
Dmian 🇪🇺
@dmian@mastodon.social replied  ·  activity timestamp 30 minutes ago

@taylorlorenz A lot of good points here, so won’t repeat them. But to put it simple, and citing The Matrix, it’s a red pill, blue pill situation: red pill, you jump on the Fediverse, and take part in a new concept of social media. No corporations, no algorithm, no tracking, no centralized servers. Blue pill, you stay in corporate controlled land, with the algorithm and ad tracking cookies. You’ll keep yelling at bots and bigots. So, their choice.

Two hands, palm up, one holding a red pill, one holding a blue pill (still from the movie The Matrix, signifying the option of staying in a known, comfortable but disadvantaging situation, or jumping on a new, unknown but potentially better one).
Two hands, palm up, one holding a red pill, one holding a blue pill (still from the movie The Matrix, signifying the option of staying in a known, comfortable but disadvantaging situation, or jumping on a new, unknown but potentially better one).
Two hands, palm up, one holding a red pill, one holding a blue pill (still from the movie The Matrix, signifying the option of staying in a known, comfortable but disadvantaging situation, or jumping on a new, unknown but potentially better one).
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Jenica Lake
Jenica Lake
@MamaLake@beige.party replied  ·  activity timestamp 30 minutes ago

@taylorlorenz one of the big reasons people stay on corp(s) media is because they are running their businesses there. Small businesses, crafters etc make a ton of sales through tiktok/IG. Leaving their audience is akin to leaving their businesses. I love mastodon! But I can't sell anything without getting blocked or reported.

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Mastodon Migration
Mastodon Migration
@mastodonmigration@mastodon.online replied  ·  activity timestamp 31 minutes ago

@taylorlorenz

Institutions, companies, groups and organizations need to recognize that they can host their own social media instances, and thereby own their data and control their presence.

This is difficult for them to grasp, because they are used to depending on a corporate intermediary, and entire industries are devoted to fostering this reliance.

It's like telling a house cat they can be free and opening the door.

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Jamoteusz
Jamoteusz
@Jamoteusz@mastodon.com.pl replied  ·  activity timestamp 3 minutes ago

@mastodonmigration @taylorlorenz all we know - people are lazy. So - the easiest way is to join to what all are addicted to.
Imagine - you open FB and there is "all you need" on demand.
And now visit all 20 pages of organisations/publishers you are interested in and look for latest news.
BUT it is very easy - FEDIVERSE...

where am I?

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Rocketsoup
Rocketsoup
@rocketsoup@mastodon.social replied  ·  activity timestamp 37 minutes ago

@taylorlorenz I both appreciate a chronological, unfiltered feed *and* the trending/explore feed of posts that are being boosted a lot. It lets me feel in control without getting in a rut.

But that's probably not exactly what people expect. I could see value in a feed that mixes the two, especially if you aren't following a lot of people yet.

Optional, of course. It's tricky balancing being accessible with having full control.

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anja
anja
@anja@chaos.social replied  ·  activity timestamp 41 minutes ago

@taylorlorenz A name change might help, and for people to be able to build their own little algorithms on top of the non-changed feed.

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Yash
Yash
@textyash@mastodon.social replied  ·  activity timestamp 41 minutes ago

@taylorlorenz Do you find enough audience here to engage with?

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Odiseo
Odiseo
@odiseo79@mastodon.social replied  ·  activity timestamp 44 minutes ago

@taylorlorenz Its own community. The purity tests they demand are impossible for the masses. Just look at what happened when Instagram federated.

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Antti Peltola
Antti Peltola
@anttipeltola@mastodon.world replied  ·  activity timestamp 45 minutes ago

@taylorlorenz

My own take is that the US fascists consolidate power to the point that every US-based social media platform turns to shit so people will flock here.

I've got half a dozen news articles of that happening right now, and it's going to get much worse before November.

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W6KME
W6KME
@W6KME@mastodon.radio replied  ·  activity timestamp 49 minutes ago

@taylorlorenz The majority of people can not and will not accept anything that frees them from conformist slavery. They never have, and never will. We'll always be cursed by kings, churches, record labels, whatever force there is that allows people to be conformists. It's literally what most people want.

This sort won't try Mastodon any more than they would stop buying number one records or skip watching the Superbowl even if they don't care about football.

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Retro Tech Shop
Retro Tech Shop
@retrotechshop@techhub.social replied  ·  activity timestamp 52 minutes ago

@taylorlorenz I love Mastodon and I completely agree with you about decentralization being the way to go. People are fiercely addicted to the big apps, and for good reason, so I can't push. I just float the idea and let them consider it.

It may be partly a matter of critical mass, partly because it's too different, but perhaps it's also because Twitter-like apps like Mastodon just aren't everyone's cup of tea. So I've started matching their style: Loops for TikTok fans, Pixelfed for Instagram fans, etc.

The fediverse is still pretty young so I'm excited to see it grow.

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Orion Ussner kidder
Orion Ussner kidder
@OrionKidder@mas.to replied  ·  activity timestamp 1 hour ago

@taylorlorenz Users of social media have been *deskilled* to the point where they expect a platform to essentially do everything for them: grab an app, put in your name, maybe tap some circles or something, and bang zoom, you get a feed.

The barrier is that Mastodon--and to a lesser extent Bluesky--are slightly less easy. Now, I'd argue that if you take five minutes to choose an instance that matches your tastes, it provides a feed right away, and then you can build your follow list, but...

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qirex
qirex
@usul@toot.community replied  ·  activity timestamp 1 hour ago

@taylorlorenz I feel like the only way left is to set up huge armadas of influencer bots from the established social networks to draw people in and then delete them all once we've reached a certain threshold of network effect.

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Mastodon Migration
Mastodon Migration
@mastodonmigration@mastodon.online replied  ·  activity timestamp 51 minutes ago

@usul @taylorlorenz

We have a winner 🏆

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Osma A 🇫🇮🇺🇦
Osma A 🇫🇮🇺🇦
@osma@mas.to replied  ·  activity timestamp 1 hour ago

There really is a HOA here even if it's not fashionable to mention it. And there is a harassment problem that is made worse by no reply controls and the terrible, terrible misfeature of followers-only replies.
@taylorlorenz

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CaliCarol
CaliCarol
@jawarajabbi@mastodon.online replied  ·  activity timestamp 1 hour ago

@taylorlorenz

I think the product is just fine. Wonderful, in fact. I'm glad that Taylor Lorenz and Corey Doctorow and George Takai and Lisa Melton etc, etc are the local celebrities on this site. I also think scarcity and "being cool" (in other words, not trying) are the ultimate signifier of where folks should want to be.

It ain't broken.

Let's not fix it.

#Mastodon

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James M.
James M.
@jamesmarshall@sfba.social replied  ·  activity timestamp 1 hour ago

@taylorlorenz for people subject to abuse (I'm not), I've seen requests for reply controls and support for shared blocklists.

You may know this, but Loops at @loops is a fediverse alternative to tiktok. It's pretty new but is developing quickly, from what I gather (I haven't used it).

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C
C
@eggsandtoast@mastodon.social replied  ·  activity timestamp 1 hour ago

@taylorlorenz I moved to Mastodon because of the it’s decentralized model, but as a not overly technical person it’s not as easy to use. Some of the other platforms and a lot of friends are coasting on the other corporate platforms because they have their friend networks there.

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OldForest
OldForest
@oldforest@libretooth.gr replied  ·  activity timestamp 1 hour ago

@taylorlorenz why does Mastodon needs to be fixed and not people?

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fotoFi
fotoFi
@Jude_theone479001@mastodon.social replied  ·  activity timestamp 1 hour ago

@taylorlorenz I love this app. When I tell other people about it they say the image it conjures up is massive, slow and extinct and that's not instantly appealing. You have to get to know this place. The exploration, the finding and discovering is what's so exciting. But it's not a shiny bauble.

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Oftenwrong Gates
Oftenwrong Gates
@NickGates@friendsofdesoto.social replied  ·  activity timestamp 1 hour ago

@taylorlorenz Black users have consistently reported hostility

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mʕ•ﻌ•ʔm bitPickup
mʕ•ﻌ•ʔm bitPickup
@bitpickup@troet.cafe replied  ·  activity timestamp 1 hour ago

#fediTips
> What could be done to .. the increase the user base ..?

Our problem @taylorlorenz?

The fact that influencer like you refuse to setup their own instances.You can do that with a few clicks from where you are right now, for example with @mastohost and offer your followers a profile on your server. They become your community member, supporting your work with a modest yearly fee.

And don't go big is beautiful!
Exclusiveness is key and moderation the bottle neck of healthy social media.

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ddiluted1
ddiluted1
@ddiluted1@mastodon.au replied  ·  activity timestamp 1 hour ago

@taylorlorenz a lot I think comes down to good old FOMO: fear of missing out. At some point there will be a tipping point where individuals feel they can get the same amount of social content they seek, local to international, just from the social web. I can see it happening.

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marymessall
marymessall
@marymessall@mendeddrum.org replied  ·  activity timestamp 1 hour ago

@taylorlorenz

The lack of an algorithm is the biggest advantage and the biggest disadvantage - it makes it hard to discover new content and people to follow. I know people are working on "starter packs" for Mastodon like they have on BlueSky, which I think will help.

But I wonder if we could find other ways to make discovery easier - a "followed by people you follow" or "favorited by people you follow" feed, or something. Also, I wonder if the interface shouldn't suggest boosting a post when you favorite it... We need more people boosting more stuff, with no algorithm.

You have to follow 200+ people to get a decently full feed on Mastodon, and everyone has to boost a lot. Reducing the effort required to do those things would increase engagement on Mastodon, I'm pretty sure.

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Jesse Atkinson
Jesse Atkinson
@jsatk@sfba.social replied  ·  activity timestamp 1 hour ago

@taylorlorenz joining is genuinely as easy as joining Twitter so I also don’t get it. Also regarding users having different servers they all seem to understand that when it comes to email. No one worries about emailing from gmail to outlook or whatever.

So I’m right there with you. I truely don’t get it. It just needs more people. I also suspect people LIKE the algorithm and miss it. I always tell people this is just Twitter before the algorithm.

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Stefan Bohacek
Stefan Bohacek
@stefan@stefanbohacek.online replied  ·  activity timestamp 1 hour ago

@taylorlorenz Have you heard/read about the Forkiverse? The Mastodon server started by three popular podcasters that has grown to almost 10k members in just about two weeks.

I actually put together https://stefanbohacek.com/blog/fediverse-an-overview-for-community-organizers/ using it as a case study, hoping to maybe start reaching out to people who already have a following and could be interested in replicating this experiment.

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mʕ•ﻌ•ʔm bitPickup
mʕ•ﻌ•ʔm bitPickup
@bitpickup@troet.cafe replied  ·  activity timestamp 52 minutes ago

@stefan

Once influencer realize that an own instance as a paid subscription service for their fans means income, the fedi becomes a rocket that goes of like "a divers fart".

Imagine Taylor swift charging the price of a cheeseburger a month for having a profile on social.taylorswift.com being able to get exclusive content by following her #castoPod podcast server cast.taylorswift.com?

Years ago hosting an instances was complicated, today you get it with a few clicks.

@taylorlorenz

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Andres
Andres
@Andres4NY@social.ridetrans.it replied  ·  activity timestamp 1 hour ago

@stefan @taylorlorenz Yeah, I think that's it. People want (among other things) community, and having an entire community move here at once makes a lot more sense than having individuals try to build up a community. That's why, when I tried mastodon in 2019/2020, it never took off for me; but during the twitter implosion of 2022, when a bunch of my twitter-using friends moved here as well, I stuck around. The forkiverse is just the latest example of that.

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Stefan Bohacek
Stefan Bohacek
@stefan@stefanbohacek.online replied  ·  activity timestamp 60 minutes ago

@Andres4NY Absolutely! It also helps with the choice paralysis of having to pick a server.

I think overall it just makes sense to promote communities rather than bog people down with technical details of how the fediverse works. (There's always time for that later.)

@taylorlorenz

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Stefan Bohacek
Stefan Bohacek
@stefan@stefanbohacek.online replied  ·  activity timestamp 1 hour ago

@taylorlorenz Also, specifically for TikTok users, we actually do have a federated alternative, not sure if you heard of it, https://joinloops.org?

I wonder if Mastodon's reputation has been too tarnished by all the gatekeeping and scolding. Maybe we could get more people into the fediverse sneakily through another platform?

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T_X
T_X
@T_X@chaos.social replied  ·  activity timestamp 46 minutes ago

@stefan @taylorlorenz I have the feeling that some ppl were afraid of the new, "fragile" Fediverse to get overrun/"destroyed" by asocial behavior. And then got a bit overprotective, like parents.
Maybe it's just me and my bubble, but I have the feeling that such behavior might have toned down a bit?

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Stefan Bohacek
Stefan Bohacek
@stefan@stefanbohacek.online replied  ·  activity timestamp 40 minutes ago

@T_X I also feel like it has, but it could also be that we've already driven too many people away?

(Certainly hope that's not the case!)

@taylorlorenz

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elpolacodesplegado
elpolacodesplegado
@elpolacodesplegado@hessen.social replied  ·  activity timestamp 25 minutes ago

@stefan
You cannot monetize your work on the Fediverse the same way you can in Musk's "environment". Therefore this will likely remain a comparably small community.
@T_X @taylorlorenz

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AI6YR Ben
AI6YR Ben
@ai6yr@m.ai6yr.org replied  ·  activity timestamp 2 hours ago

@taylorlorenz

Answering this in the off chance you read replies 🤪

Biggest barrier to courting new users: we are culturally hostile here to influence peddlers and people who are trying to broadcast and don't want to interact. (ie, we treat them like the person invited to the small cocktail party at the house, who jumps up on a table and starts yelling).

Technically, users are used to being force fed content (through viral algorithms and suggested content)... i.e. passive (like TV). Mastodon is not built like that, which means people don't know how to find things they like or people to follow.

Finally (deliberately so), Mastodon is not built to tickle the endorphins... i.e. "likes" "followers" "virality" and that often turns people off, who really would like to use social media like a gambling junkie uses a slot machine (pull the lever, hope for a big payoff!). Fundamentally, non-addictive to that kind of thing.

I don't know if we want to fix any of that, though 🤪

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