RE: https://social.vivaldi.net/@everton137/115400615193674994
A small business recently asked me to set up an Instagram account. I explained that I couldn’t do that, but offered instead to run a workshop on using Mastodon and Bluesky to reach its target audience in Berlin.
I don’t think small businesses should sacrifice an audience they have spent years building elsewhere. But what if they are starting from scratch? Can they succeed on platforms with fewer people?
Let’s see if it can work. 😊 Do you know any good examples?
Most businesses create social media accounts, and the reason is obvious: to reach customers and partners.
But imagine living in a world dominated by major tech platforms, walled gardens where millions, sometimes billions, of people interact every day. That’s our current reality, shaped by growing corporate control over our digital lives.
Now think of any small business you know: a bar, a restaurant, a tattoo studio, a local shop, a vet clinic…
If most people are still on traditional platforms, what arguments would you give a small business to convince them to share their content on #Pixelfed or #Mastodon, instead of staying on #Instagram or moving to #Bluesky?
Have you tried already? What were the results?
