The nation’s strictest #privacy #law just took effect, to #databrokers’ chagrin
Californians can now submit demands requiring 500 brokers to delete their data.
According to the #California Privacy Protection Agency, more than 500 companies actively scour all sorts of sources for scraps of information about individuals, then package and store it to sell to marketers, private investigators, and others.
https://arstechnica.com/tech-policy/2026/01/data-broker-hoarding-is-rampant-new-law-lets-consumers-fight-back/