Those entrusted with safeguarding the Japanese tea ceremony see the global matcha craze not as a threat, but as a rare opportunity to share the deeper meaning and values of tea culture with the world. https://www.japantimes.co.jp/news/2025/10/02/japan/society/tea-ceremony-matcha/?utm_medium=Social&utm_source=mastodon #japan #society #matcha #food #tea #tourism