Do we, linguistically, have a word that is the polar and conceptual opposite to "gatekeeping"?
I think we all know what "gatekeeping" is, but I fished around for a few different definitions and the common themes were "controlling access", mainly by imposing criteria to determine the legitimacy of others.
For a silly example, the whole "is a hot dog a sandwich" debate. People (on both sides) want to establish their criteria for what is/is not a sandwich, and control which things can therefore pass through the "gate" into sandwich-hood.
So... what would be the opposite of that idea? Presuming there's still a metaphorical gate involved, now instead of trying to keep people out, you're trying to get them in by any means necessary - by trick, by force, by persuasion, by shepherding, by evangelizing.
So what would that be called?