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Open Rights Group
@openrightsgroup@social.openrightsgroup.org  ·  activity timestamp 3 months ago

ORG's new report exposes Meta’s intrusive profiling of its users.

With the introduction of Generative AI to Meta’s ad tools, existing problems with opacity will get worse.

🗣️ Anna Dent, author of 'Profiling by Proxy'.

Read more ➡️ https://www.openrightsgroup.org/publications/profiling-by-proxy-how-metas-data-driven-ads-fuel-discrimination/

#StopStalkerAds

#meta #facebook #instagram #threads #adtech #surveillancecapitalism #advertising #privacy #ukpolitics #ukpol#AI

Quote from Anna Dent, author of 'Profiling by Proxy' report: "As Meta introduces more Al to its ad platform, the potential for hidden harms which no-one is accountable for just". Image: A social media profile icon with a shooting range crosshairs on the face in grey on a blue background.
Quote from Anna Dent, author of 'Profiling by Proxy' report: "As Meta introduces more Al to its ad platform, the potential for hidden harms which no-one is accountable for just". Image: A social media profile icon with a shooting range crosshairs on the face in grey on a blue background.
Quote from Anna Dent, author of 'Profiling by Proxy' report: "As Meta introduces more Al to its ad platform, the potential for hidden harms which no-one is accountable for just". Image: A social media profile icon with a shooting range crosshairs on the face in grey on a blue background.
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dperkins
@dperkins@c.im replied  ·  activity timestamp 3 months ago
@openrightsgroup The quote is a fine one, except actually we know exactly who is responsible. They're trying hard to pretend they can't be identified, but it doesn't pass the laugh test.
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Open Rights Group
@openrightsgroup@social.openrightsgroup.org replied  ·  activity timestamp 3 months ago

By further automating ad audience selection on Meta with GenAI, we'll have less chance of understanding why certain people are seeing which ads.

It may also make it even harder to detect the use of proxy data that let advertisers dodge anti-discrimination or data processing laws.

#StopStalkerAds

#meta #facebook #instagram #threads #adtech #surveillancecapitalism #advertising #privacy #ukpolitics #ukpol#AI

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Open Rights Group
@openrightsgroup@social.openrightsgroup.org replied  ·  activity timestamp 3 months ago

Privacy over profits!

We're fighting back against Meta's use of personal data to sell ads.

Meta should give us options for opting-out of stalker ads. Until they do, you can use our tool to make this request.

Act now to #StopStalkerAds ⬇️

https://action.openrightsgroup.org/meta-opt-out

#meta #facebook #instagram #threads #adtech #surveillancecapitalism #advertising #privacy #ukpolitics #ukpol#AI

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