Meta on Wednesday announced it’s expanding ads on Threads to all users globally. The expansion, which starts next week, will be gradual, the company says, noting it may take months for the full rollout to complete.
https://techcrunch.com/2026/01/21/threads-rolls-out-ads-to-all-users-worldwide/
@FediPact I am shocked! (that Threads wasn't *already* 90% ads) 😲
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The company didn’t share how often users would see ads in their feed but noted that ad delivery initially would remain “low” as the feature scaled to global users.
"""
So the ads will remain *just* below the tolerance threshold for the average user *until* everyone is locked into the service.
who, who could have predicted? ok, pretty much everybody predicted this at the time ... but other than that, who, who could have predicted?
It's interesting to reread my "Embrace, Extend, and Exploit" article from late 2023. Meta has certainly been exploiting their fedi adventure for all it's worth but they've backed off on their embrace and haven't gone the "decentralized surveillance capitalism" route i thought they might. The strong resistance from #FediPact and the Free Fediverse is certainly a factor, although not the only one. But, just like fascists everywhere, they're not going away, so we need to stay vigilant.
@FediPact who, who could have predicted?
well, anybody who's ever paid attention to Mark F---ing Zuckerberg. But other than that, who, who could have predicted?
