Everyone, meet the "partner" working with SWICG and Social Web Foundation on the next generation of ActivityPub:
> Meta internally projected late last year that it would earn about 10% of its overall annual revenue – or $16 billion – from running advertising for scams and banned goods, internal company documents show.
> …Meta’s own research suggests its products have become a pillar of the global fraud economy. A May 2025 presentation by its safety staff estimated that the company’s platforms were involved in a third of all successful scams in the U.S.
> According to a December 2024 presentation, Meta’s user base is exposed to 22 billion organic scam attempts every day. That’s on top of the 15 billion scam ads presented to users daily.
> Every six months, Meta earns $3.5 billion from just the portion of scam ads that “present higher legal risk” […] That figure almost certainly exceeds “the cost of any regulatory settlement involving scam ads.” Rather than voluntarily agreeing to do more to vet advertisers, the same document states, the company’s leadership decided to act only in response to impending regulatory action.
https://www.reuters.com/investigations/meta-is-earning-fortune-deluge-fraudulent-ads-documents-show-2025-11-06/
#MetaOutOfSWICG #DefederateMeta #FediPact #Meta #Zuckerberg #Threads #Facebook #Instagram #SocialWebFoundation #SWICG
