1. Don't prepare for snow so you can save money
2. Wait for snow
3. When snow comes, declare total inability to deal with it
4. Make sure no one takes the phone to help stranded passengers on flights you sold them. Tell them that you are busy. Don't book them hotels or give them any comfort like food, drinks or beds.
5. Raise prices for the few seats on flights you do operate
6. Profit!
KLM and Schiphol explained.
https://nltimes.nl/2026/01/08/plane-ticket-prices-skyrocket-snow-chaos-schiphol-airport