So… talk to me about #Zotero … How do you use it? WHY do you use it versus other tools? What do you like most?

I realize I am maybe 15 or 20 years late to the Zotero party, but 3 things have me interested now:
- I’m taking on a project at work that involves a good amount of research
- I have some ideas for papers and maybe a book that would benefit from more structured organization
- I do a bit of #Wikipedia editing and have seen mentions of Zotero helping with citations

I use Mac / IOS.