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@whophd@mastodon.social  ·  activity timestamp 3 months ago

Not for the first time, this company has got the best marketing team for their TV commercials. The brief must have been "remind middle-aged Germans about their childhood".

The cinematography is insanely good.

#advertising #marketing #tv #photography #McDonalds #Germany #German #camera

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A slow-motion montage of German customers eating a new burger at McDonalds, with vivid contrast and shadows evocative of the 1970s or 1980s. The music is set to the tune of "A Child is Born", with new words about the spiciness of the new chicken burger, self-mocking the decades-long famous reputation that the company cannot make a burger spicy enough. The customers are all in simultaneous pain and delight that the new burger is finally spicy enough, with extreme close-ups of these "tears of joy".
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