Brands are hyping well-worn, heritage hand-me-downs as shoppers, particularly Gen Zers, shell out top dollar for items with real patina. https://www.japantimes.co.jp/business/2025/10/14/brands-heritage-hand-me-downs/?utm_medium=Social&utm_source=mastodon #business #fashion #luxurygoods #clothing #recycling #barbour #levi039s