Discussion of their latest products and OS releases is indirectly promoting the company and normalizing the far more important aspects of what it is doing in 2025: supporting fascism.
The only mentions and discussions of #Apple in 2025 should be about its support of fascism. That goes for any of the #bigtech firms: #Google #Microsoft #Meta #Amazon. Nothing matters beyond their support of #fascism and their embrace of cruelty.
Apple's multi-cultural youth branding is a branding veneer.