@jaz Right, but I'm still not sure that holds. The blog post you reference draws from a Stanford study. That study only investigated Reddit and Facebook, both of which reward toxic/engagement-bait behaviour by surfacing it in other people's feeds.
The closest we probably have on Mastodon is people posting what I'll term "boost-bait", but my anecdotal experience is that that's just as likely to be viewed as annoying and less rewarded.
@jaz There was the recent blow up (https://social.coop/@scottjenson/116352522288234148) where a Mastodon board member was saying how terrible it was that Dare Obasanjo of all people wasn't getting the engagement on Mastodon he was getting on other platforms, and many people in the replies pointing that Dare posts the kind of low-effort engagement bait that is rewarded on other platforms but Fediverse users tend to shun.