@lauren Disagree. TechBro exploitation won't go away if we don't resist. We're talking kind of Internet hygiene. Start w/ adblocking and uBlock Origin. Just a browser extension. Work your way up to DNS-based filtering.
I neither consider myself extremely dedicated and single-minded. And it's not just techie, but also classic boycott, avoid and resist: don't use their services, block 'em, don't buy from Amazon.
I was techie enough to set up Pi-hole in my network. You'll learn while you go. Since years, it's just running. But you have to complement tech w/ personal attitude. Nothing most of us cannot learn. Even not very expensive - it' all FOSS, and the majority of expenses is now donations to the projects I have adopted.
Just don't do GOOGLE (and other digital parasites).