Best practices are often aspirational, and it can take some effort to understand the value and implement them. For many organizations, the gap between a recommendation and reality can be large. Collecting, managing, and updating new metadata takes resources that are often in short supply, so efforts need to be concentrated on the aspects with the most impact. This webinar is a discussion about Crossref and other metadata best practices, with a focus on how community standards and recommendations are being brought into Crossref metadata. We'll look at what implementation actually involves, how the metadata is used,, and why the effort is worthwhile for publishers, platforms, and the wider research ecosystem. We’ll do a deep dive into CRediT and the NISO JAV recommendation and their integration with Crossref metadata. Who should attend Anyone involved in creating, managing, or depositing metadata, including publishers, editorial and production teams, platform and service providers, and metadata or technical staff. No prior experience with the standards is needed.