70.5% of Starbucks baristas are women. Starbucks now requires them to perform additional emotion labor by writing a personal message on customers' cups. If not sufficiently nice, they are disciplined. They must perform friendliness but make it look spontaneous. https://qz.com/emotional-labor-starbucks-baristas-green-apron-service-051926
No surprise that "performing friendliness," made to look spontaneous, is neither a requirement for nor practiced by Starbucks CEO.
