"firms that appear highly efficient at generating revenue can perform far worse when their environmental footprint is included in the calculation"
When did someone first think of externalities? It must be a very long time ago.
Anyway, the point of this paper is not to demonstrate that externalities matter but rather to present a new metric for business success that includes them.
https://phys.org/news/2026-05-profit-poor-success-companies-efficient.html
