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Calishat
Calishat
@researchbuzz@researchbuzz.masto.host  ·  activity timestamp 3 days ago

#influencers #SocialMedia #MentalHealth

'A new study published in Administrative Science Quarterly [reveals] that gaining a massive following often triggers a psychological struggle that threatens the creator’s well-being.'

https://www.psypost.org/new-study-sheds-light-on-the-psychological-burden-of-having-a-massive-social-media-audience/

PsyPost - Psychology News

New study sheds light on the psychological burden of having a massive social media audience

Independent creators often struggle with “audience entanglement” after achieving success, a new study in Administrative Science Quarterly reports. Researchers found that managing the psychological weight of a large fanbase is critical for avoiding burnout and sustaining a creative career.
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