@fromjason PR and real goals are often serving two different ends; just at a glance, it seems obvious to me that the PR would aim for something more inspiring than "find your network of co-conspirators!" -- and of course a lot of the motivation even for the organizers may have been emotional rather than calculated.

Regardless of intent, though, they are still useful for that purpose, as well as helping morale.

(FWIW, I haven't attended any rallies, though I think it's great that so many people did.)