I wrote a little post for Own Your Digital (a Canadian project to help folks move to the fedi). It's called "The Canadian Network Effect":
https://ownyourdigital.ca/news/the-canadian-network-effect/
Basically, I'm addressing something I hear all the time about the fediverse, whether it's #Mastodon or other systems: I'd move there but all my friends are on [name a corporate social media site].
We gotta start somewhere. One by one, as people move, the Canadian fediverse gets better.