Tim Cook, Apple CEO is causing serious harm to Apple’s brand.

Cook’s presence at the White House screening of Melania on Saturday should be the last straw for Apple shareholders and the Apple Board of Directors. There is nothing to justify his presence other than sheer clueless stupidity.

Cook is harming Apple’s brand through his association with Trump. Cook’s actions:
- Personally gave $1 million to Trump’s inaugural committee
- Apple/Cook is/has donated to Trump’s ballroom
- Cook attempting to curry favors from Trump with trivial gifts and attendance at Mara Lago and the WhiteHouse

Cook’s actions will not benefit Apple. Association with Trump always leads to negative outcomes and will only harm Apple’s brand.

There’s no excuse or justification for Cook’s actions. It’s time for Tim Cook to go.

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