it remains the same up to a point. since they have different goals, the framing ends up influencing the sort of contributors and contributions that it attracts, and that tends to reinforce the differences in goals.

that said, you're absolutely correct that licensing terms aren't determinant in their orientation between these two possibilities. but there's a remarkable correlation: those who aim for freedoms for users tend to favor strong copyleft, while those who aim for being welcoming to business exploitation tend to adopt pushover licenses.

CC: @Suiseiseki@freesoftwareextremist.com