Google search traffic to publishers declined globally by a third last year, according to new Chartbeat data. In the U.S. only, referrals from organic Google search were down by 38% year on year. "The report noted that publishers that specialise in lifestyle or utility content such as weather, TV guides, or horoscopes were more likely to have seen traffic declines, linking it to the arrival of Google’s AI summaries at the top of search results from 2024." Here's the full story from Press Gazette.
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