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Mariusz
Mariusz
@mariusz@mastodon.design  ·  activity timestamp 3 days ago

You cannot redesign the person. You get the users you get—with their existing habits, their limited attention, their varying levels of motivation, their phones buzzing with notifications from seven other apps.

Your job is to understand those people deeply, then craft an environment that makes the behavior you want the natural, easy, obvious thing to do.

https://eleganthack.com/the-formula-that-changed-how-i-think-about-design/

#ux #uxdesign #productdesign

Eleganthack

The Formula That Changed How I Think About Design

A few years ago, I stumbled across a formula from Kurt Lewin, a psychologist working in the 1930s and 40s: B = f(P, E) Behavior is a function of the Person and the Environment. Lewin was explaining…
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