California residents now have a real tool against the data broker industry.

The state has launched DROP, a single portal to demand deletion of your personal data* from 500+ registered data brokers in one request, for free.

"You have the right to request the deletion of your personal information from data brokers. Delete Request and Opt-out Platform (DROP) lets you do this in a simple, streamlined process. "

To start: https://consumer.drop.privacy.ca.gov/

*California “residents” only

#ca #drop #privacy #consumer #California #DROP #Data #Databroker

CC: @yaelwrites @ai6yr