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Ben Royce 🇺🇦 🇸🇩
Ben Royce 🇺🇦 🇸🇩
@benroyce@mastodon.social  ·  activity timestamp 2 months ago

Unlike economic or military power, "soft power" is harder to quantify- it's perceptions and opinions. The story of its loss is not in big events, but in a million little cuts

Example:

"Since 1872, the famed Siebel Institute of Technology has taught generations of #beer brewers the fine art and science of the craft in #Chicago... the school says it has chosen to relocate to #Canada, pointing to policies enacted under the #Trump administration..."

https://www.ctvnews.ca/business/article/world-famous-brewing-institution-leaving-us-for-canada/

#USA #Montreal


Siebel Institute of Technology & World Brewing Academy's Post
Siebel Institute of Technology & World Brewing Academy
6d
 ·
Siebel Institute of Technology Announces Strategic Relocation to Montreal
Chicago, IL / Montreal, QC — Nov 20, 2025 — The Siebel Institute of Technology, the oldest brewing school in the Americas (established in 1872), is officially relocating its operations from Chicago, Illinois (USA) to Montreal, Québec (Canada) effective January 1, 2026. The new location address will be 3035 rue Sainte-Catherine E, Montréal (Québec), near Molson’s original brewery site (1786), the oldest brewery in North America. Siebel will be co-located with the new Lallemand Baking Academy and Application Technology Training Facility...

https://www.facebook.com/Siebelinstitute/posts/1370833534832379
Siebel Institute of Technology & World Brewing Academy's Post Siebel Institute of Technology & World Brewing Academy 6d · Siebel Institute of Technology Announces Strategic Relocation to Montreal Chicago, IL / Montreal, QC — Nov 20, 2025 — The Siebel Institute of Technology, the oldest brewing school in the Americas (established in 1872), is officially relocating its operations from Chicago, Illinois (USA) to Montreal, Québec (Canada) effective January 1, 2026. The new location address will be 3035 rue Sainte-Catherine E, Montréal (Québec), near Molson’s original brewery site (1786), the oldest brewery in North America. Siebel will be co-located with the new Lallemand Baking Academy and Application Technology Training Facility... https://www.facebook.com/Siebelinstitute/posts/1370833534832379
Siebel Institute of Technology & World Brewing Academy's Post Siebel Institute of Technology & World Brewing Academy 6d · Siebel Institute of Technology Announces Strategic Relocation to Montreal Chicago, IL / Montreal, QC — Nov 20, 2025 — The Siebel Institute of Technology, the oldest brewing school in the Americas (established in 1872), is officially relocating its operations from Chicago, Illinois (USA) to Montreal, Québec (Canada) effective January 1, 2026. The new location address will be 3035 rue Sainte-Catherine E, Montréal (Québec), near Molson’s original brewery site (1786), the oldest brewery in North America. Siebel will be co-located with the new Lallemand Baking Academy and Application Technology Training Facility... https://www.facebook.com/Siebelinstitute/posts/1370833534832379
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