Cartoon by @alexkrokus - life of a meme
4 panes - in the first we see a group of blue people hanging out smiling. One has put a pineapple on their head to applause from the rest. In pane 2 we see more people have pineapples on their head and are taking pictures, uploading to social media, one even has a pineapple tshirt on. In pane 3, a large overbearing red person with BRAND written on the front has barged in with a pineapple on their head, upsetting the other blue people. In the final pane we see 3 red BRAND people all wearing pineapples and congratulating each other, as the blue people sadly fling the pineapples to the floor and walk off, the thing spoiled.