Screenshot of the new joinloops.org mission page, the main copy says: "Reclaiming short-video sharing for humanity Loops was founded on a simple but powerful idea: social media should serve people, not exploit them. We're building an ethical alternative to commercial short-video sharing platforms — a space where creators, fans and visual storytellers can share their work without invasive tracking or data mining. As an open-source project, we believe in radical transparency and true community governance. Every feature we build is designed with user privacy and experience in mind, not advertising revenue or engagement metrics."