“Make unstoppable happen.”

Sounds more like a threat than a slogan—

I regard JP Morgan’s new slogan as a negative market indicator. There’s something self-conscious about it. Why would a proud and venerated investment bank like JP Morgan Chase even think about our glorious, ever-rising stock market being stoppable at all? why would it need to be made unstoppable? Why do they have an ad on the subway?

When the toboggan ride begins? people may well long for the stoppable.
#stockmarket