It’s strange to watch the world ignore that it’s not just the medium that matters, but the message does too.
And by “the message” I mean both the ideas and the precise language or visuals used to communicate them.
Subtle differences in linguistic execution of the same idea in the same format can have radically opposite effects. The same applies to an image captured from a different angle or in a different style or in a different composition.
And yet it feels like most organizations and most people within them are determined to march on ignoring any consideration of subtlety and craft.