How it started - How it's going
The image shows a **Washington Post** article titled:
**“McDonald’s is struggling to hold on to its low-income customers.”**
The subheadline reads:
> *The company said there’s been a double-digit decline in traffic in its latest quarter from lower-earning consumers while it attracts wealthier ones.*
The article is dated **November 5, 2025, at 1:10 PM**.
Below the text is a photo of McDonald’s iconic yellow “Golden Arches” logo outside one of its restaurants, taken from a low angle under a blue, partly cloudy sky.
The image shows a man standing inside a McDonald’s restaurant, wearing a dark blue apron with yellow straps over a white shirt and red tie. Behind him, a smiling McDonald’s employee stands near the counter.
On the wall next to them is a large sign that reads:
**“This McDonald’s is Locally Owned and Operated”**
with a red heart and the McDonald’s golden arches logo inside it.
The background includes part of a digital menu screen showing a person holding a drink cup.