And here's an overview of the Zac Polanski social media strategy that would seem to suggest Polanski has (at least partly) seen that a more positive message is requires in our political environment.
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@ChrisMayLA6 he and the @ScottishGreens are persuading this older voter too
@otfrom @ChrisMayLA6 @ScottishGreens I guess I’m an older voter. Gulp. However Polanski has persuaded me.