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Hacker News
@h4ckernews@mastodon.social  ·  activity timestamp 9 hours ago

Affinity, targeting office workers over pros, making pro tools the loss leader

https://tedium.co/2025/10/30/canva-affinity-free-loss-leader-strategy/

#HackerNews #Affinity #targeting #office #workers #pros #tools #loss #leader

Tedium: The Dull Side of the Internet.

Canva’s Affinity Strategy: Normies Over Power Users

Canva makes a bold bet with Affinity: The real money is in the rank-and-file office worker, not the pros. It just turned the pro tool into the loss leader.
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