Thanks @eff. It's good this essay mentions moving to decentralized social media, but including #Bluesky PDS in the recommendation is in error because there is still corporate owned centralized intermediation of access to the data.
The best thing for organizations to do is establish their own branded Fediverse instance in a manner similar to what the European Commision has done:
https://ec.social-network.europa.eu/@EUCommission
This is simple to accomplish with branded hosting by Mastodon GmbH:
https://joinmastodon.org/is/hosting