Instagram Is ‘Exploring’ a Dedicated TV App in Video Push
Mosseri says if viewers are watching on TVs, Instagram needs to be there too.
With 3 billion users and TikTok competition heating up, Reels are Instagram’s top priority.
Unlike YouTube, Instagram won’t pursue sports rights or content licensing deals, focusing instead on scaling vertical video.
https://www.bloomberg.com/news/articles/2025-10-09/instagram-is-exploring-a-dedicated-tv-app-in-video-push
#Instagram
Post
