That's why companies - like Snapchat - are insatiably horny to get you to switch from using websites to using apps.
Ultimately, I just don't think neoliberal economists believe in what they're selling. They don't want a market of "demand-signals" that can be used to guide allocations. They just want to help the greediest, worst people on earth screw you as hard as they can, all day long.
And then blame *you* for it.
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