⁂ Article
STAR WARS: THE SOFT EMPIRE
Let’s try some metaphors DRAFT (was looking for a Star Wars meme but find them horribly right-wing, we have made a real mess,,,)
https://www.youtube.com/watch?v=Hw4JGeUhvSw
A long time ago, in a network not so far away… The internet was once alive with wild diversity. Countless small worlds of the #openweb – linked by fragile trust, shared roots, and messy, beautiful collaboration.
The #FOSS Federation of Commons was rising… until the Soft Empire came. They did not come with star destroyers or stormtroopers. They came with funding proposals, frameworks, and friendly smiles. Their weapons were not lasers but language, phrases like “scaling up,” “alignment,” and “governance.” They promised stability. What they brought was assimilation.
Across the #Fediverse, the #NGO Order spread its doctrine of “professionalisation,” pushing free instance into managed dependency. The “Fluffy Fleet,” draped in banners of care and civility, softly conquered all that was unruly, replacing the grassroots with “strategic partners.” Yet in the outer systems, among abandoned nodes and fading servers, a Native Resistance survived.
The composting moon. A dim, squat, in forests of forgotten code, small online imaginary fires burn. Around one fire sits a circle of rebels – coders, gardeners, storytellers – the last of the Commons Stewards.
“They say ‘alignment’,” whispers one.
“But what they mean is assimilation,” replies another.
“We compost their words,” says the elder. “We turn control into soil for renewal.”
They speak of ancient #FOSS practices – #4opens, the old code of trust. Their whispered language is relational: “affinity,” “balance,” “re-rooting.” They call themselves the Open Media Network (# OMN) keepers of the native web. Their mission: to expose the imperial euphemisms hiding behind “good governance,” to reclaim naming as an act of freedom, and to rekindle the federation of wild diversity across the digital web.
“In the age of the Smiling Empire, domination wears the mask of care. Naming is resistance. Trust is rebellion. And compost is revolution.”

Our language is where the imperialistic pushing hides
In the change and challenge of the #openweb reboot of the last few years, there are strong echoes of imperialism through #NGOs – soft domination rather than open conquest. Funding becomes a disciplining tool: if you want a seat at the table, you must conform to their norms. This is semi hidden economic and cultural imperialism inside the #openweb, pushing the path of replacing shared trust (#4opens) with institutional control.
First, we need to look at where the Imperialistic language hides, the imperialism here isn’t overt, it’s in tone, framing, and process. You see it in phrases like:
“Scaling up” or “professionalising” community work.
“Creating standards for everyone.”
“Ensuring governance” (but meaning control).
“Bringing structure” or “alignment” to “fragmented” communities.
“Representing the movement” or “speaking for the community.”
These sound neutral or helpful, but in context they reproduce colonial logic: centralising power, erasing difference, replacing “native” messy grassroots diversity with clean, managed systems that serve funders and institutional interests. This is soft imperialism – language as enclosure, framing itself as care (“we’re helping you get organised”) but it’s about ownership and #mainstreaming domestication.
In contrast, “native” grassroots languages, speak in a different tongue, open, lived, relational.
You can hear it in:
“Composting” instead of “managing.”
“Rebalancing” instead of “reforming.”
“Native paths” rather than “standardisation.”
“Affinity” instead of “alignment.”
“Trust” instead of “compliance.”
That’s the language of commons stewardship, not imperial management. The clash in practice, is when #NGO-fluffy or #dotcons outreach talk about “onboarding the next billion users” or “building shared infrastructure,” they’re actually talking about absorbing – pulling people into their world, under their definitions, within their control.
Our native path, on the other hand, speaks about bridging, federating, sharing roots, and keeping diversity alive. That’s anti-imperial by design, the tension is clear: #mainstreaming always wants to flatten difference, while we aim to amplify difference within shared openness.
In our work, with clearer naming, we strip away the euphemisms, we call things what they are. Imperial language real meaning:
“Scaling” Colonising
“Professionalising” De-commonsing
“Governance frameworks” Control mechanisms
“Community representation” Gatekeeping
“Alignment” Assimilation
And on the positive side is commons language rooted meaning:
“Grassroots governance” Native balance
“Decentralised collaboration” Open trust networks
“Interoperability” Mutual recognition
“Commons stewardship” Collective autonomy
The positive #KISS thing we can do is in naming the power play as it happens, not after it’s already shaped the story. Imperial language hides behind civility and “neutral coordination.” Naming is power. And if we name it, we can compost it. #OMN’s job – and ours – is to expose those euphemisms and restore native naming so we can see the social terrain clearly.
“Invisible roots / generation change”… “…the original crew who put the real work into growing the Fediverse… are no longer invited, invisible to the new fluffy crew.” This is historical erasure, rewriting origins stories, to present itself as the natural inheritor of progress. Here, “new” replaces “native.” The grassroots phase is forgotten or mythologized, allowing control to shift quietly to NGOs, corporate “helpers,” or state-aligned foundations.
“Fluffy dominance”, “…friendly, soft, smiling… but sliding into dogmatic blindness.” The language of niceness can act as imperial propaganda. It enforces a monoculture of tone, no dissent, no spikiness. This becomes ideological policing through manners, a soft colonialism of behaviour.
“Zero balance”, “…third event with the same narrow people… zero balance…” Imperial projects always stabilise imbalance. “Balance” is removed, so hierarchy can harden. Here, the imbalance is cultural: those aligned with funding and institutional legitimacy dominate; those rooted in messy grassroots work are marginalised.
Composting the imperialism, in #OMN terms, composting means turning the waste of mainstreaming into soil for renewal. The antidote to imperial framing is openness and plurality:
Reclaim language – stop saying “community” when we mean “closed club.”
Decentralise narrative – many voices, not one authority.
Re-root trust – back to the base layer, where people actually do the work.
Expose the smiling empire – funding, branding, and institutional capture need transparency.
Reassert the #4opens – the anti-imperial charter for #OMN governance.
The future of the #openweb depends on seeing through the soft imperialism of “good intentions.” If we can name it, we can compost it, and grow something real, grounded, and free.

#OMN #openweb #4opens #mainstreaming #grassroots #FOSS