It took four decades of sleepwalking through #neoliberalism, cultural decay, ecological collapse, and social atomisation, but at last, the #mainstreaming is starting to talk about the #deathcult we’ve been worshipping.

Case in point: Steve Coogan – yes, Alan Partridge – is now publicly accusing Keir Starmer and Labour of “paving the way for Reform UK,” the rising hard-right threat. Here’s the article. It’s not satire, it’s despair. Coogan’s right, and a few years ago, such a comment from a mainstream celebrity would’ve seemed extreme. Today? It’s just stating the obvious.

The “centre” has collapsed. The “left” has hollowed itself out in fear. And the space where #lifecult politics might live is now overrun with fear, cynicism, and opportunism. This is the #deathcult in action, the system that tells you there is no alternative while everything burns down around you. For 40 years we’ve been taught to accept decay as progress, control as freedom, and despair as maturity.

But here’s the thing, we told you so, for people like me, and many others working on open networks, digital commons, grassroots media, and post-capitalist systems, this isn’t news. We’ve been working and talking about this for decades.

In the world I am in, we’ve already working on alternatives: Decentralised governance via the #OGB. Federated publishing through the #OMN. Ethical tech rooted in the #4opens. And a cultural path that doesn’t rely on selling your soul to #dotcons or begging #NGOs for scraps.

We weren’t trying to be ahead of the curve. We were trying to get people to notice the damn cliff. Now that we’re tumbling over it, suddenly everyone’s surprised. Now the #mainstreaming, which ridiculed or ignored these grassroots, native paths, is whispering our language, but still to often refuses to take the paths we are on.

O this continuing #blocking let’s be blunt: now is the time to stop being prats about this necessary change. No more waiting for the next electoral saviour. No more hiding behind polite inaction. No more pretending that rebranded centrism is going to save us from fascism, it won’t.

If you're reading this, you probably already know the centre won't hold. So what's stopping you?

We don’t need more think pieces, what we need is more people to get their hands dirty, pick up the tools we’ve been building, and start doing the real work. This means, in my area of tech activism:

• Federating your networks.
• Hosting your own content.
• Engaging in horizontal governance.
• Publishing with principles.
• Building trust and commons, not brands and silos.

The good news? The framework paths exist, the seed communities exist, the infrastructure, with the #Fediverse is small but growing solid. What’s been lacking is you, your time, your courage, your refusal to keep being a prat, to beome brave anufe to take this diffrent path.

This Isn’t about nostalgia – It’s about now. We’re not dreaming of the past, we’re recovering futures that were lost when the #dotcons, the NGOs, and the #neoliberals buried the #opwnweb’s radical possibilities under a mountain of grift and branding. This isn’t utopianism. it’s simple pragmatism, resilience. It’s how we survive the rise of the new right without defaulting into the arms of the old centre – the ones who made this mess in the first place.

And for the record, if you need reminding: In this tech path, we don’t need another “platform.” We don’t need another fake “community” run by venture capital. We don’t need more loud voices doing nothing. What we need is to take paths back to rooted, open, and federated ways of working.

This is what the #OMN and #4opens have always been about. You can ignore it for another year or two, but you won’t outrun what’s coming, better to start planting now – it’s not too late to grow something real.

The time is now, if you’re waiting for permission, this is it. The people who once called us cranks are now writing op-eds about the collapse we have seen coming for years. The centre is falling, the right is mobilising, the old paths are dead ends.

The future will be built by those who show up now.

We need you, not in six months, not after the next election, now. Stop being a prat, pick up the tools to help build the next world – before the current one burns it all down.

I would start to say, with care, that #Mastodon is now heading in the wrong direction. Not because it’s inherently bad, or malicious, or “captured” in some conspiratorial sense. But because it’s become too dominant, tipping the scales far away from the diversity and messiness that a healthy #Fediverse needs.

This isn’t about blame, it’s about balance. To keep the #openweb alive and meaningful, we need to nurture other codebases, other, paths, cultures, and radically different governance paths alongside Mastodon’s dormant trajectory. Let’s acknowledge where Mastodon succeeded: It has been a gateway into the Fediverse, by mimicking Twitter, it provided a familiar experience that let mainstream users, journalists, #NGOs, and even some governments dip their toes into decentralization. It helped break the suffocating monopoly of Twitter/X. This was useful, necessary even. We needed a bridge.

But now? That bridge is being pushed/mistaken for the destination. And worse, it’s reinforcing the patterns we were trying to escape. Instead of blossoming into a diverse ecosystem and experimental tools, the #Fediverse is shaped by Mastodon’s design limitations and its pushing institutional gravity. That’s the problem, it’s not just a project any more, it’s becoming a bottleneck.

With #NGO-centric thinking shaping many of the newer Fediverse-adjacent events (like #NGI forums or EU funding discussions) which are now populated by the same #NGO/#dotcons crowd and comfortable liberal institutions that avoid risk, fear grassroots control, and domesticate the web for funding reports.

So, Mastodon isn’t “bad” and it played its part well. But its institutional path is now out of alignment with the nature of the Fediverse: the #4opens, radical transparency, permissionless innovation, and native grassroots culture. This is a poisoned balance, not because Mastodon is wrong, but because its gravitational pull is now preventing new paths from taking root.

What’s the alternative? Push for federation that supports collectives, not just individuals. Rebuild spaces for group publishing (like #Indymediaback) and shared authorship, not just influencer-following. Keep pushing the #4opens: Open data, open standards, open governance, open code – not just a logo and a code of conduct. Remember that a monoculture is always a point of vulnerability. Diversity isn’t optional, it’s the core strength of the #openweb.

So yes, Mastodon is a problem on balance, even as it was a solution before. But still, we don’t need to burn the bridge – but we do need to compost the monoculture and grow a thicker forest around it. Because decentralization means divergence, not convergence to one project’s roadmap #KISS

It’s becoming a problem. When people start asking, “Is @_elena the first genuine superstar of the Fediverse?” – we should all pause. This isn’t idle praise, it’s the reproduction of celebrity culture, liberal imperialism, and vertical hierarchy in a space that explicitly set out to reject those structures.

Have you ever thought – just for a moment – that this might be the completely WRONG path for a horizontal network like the #Fediverse? Yes, we need mess. Yes, we need experimentation. But this? This is #mainstreaming in its most seductive form, a soft power grab, hiding behind friendly faces and growing marketing gloss.

Both #pubconf2025 and #fediforum, and the people who attend them, are becoming a showroom for this liberal capture, promoting star-making and platforming over community process and open governance. It’s a mirror of the conference-industrial complex, repackaged for the #dotcons-weary.

We’ve seen this before: #NGOs turned movements into funding funnels. Influencers replaced organizers. Polite panels replaced fourm-level solidarity. It’s been happening here the last few years. But we do need to remember, the Fediverse isn’t a playground for fame, it’s a commons, to distribute power – not concentrate it. We don’t need to unthinkingly push people down the superstars’ path. We need peers, comrades, care, conflict resolution, and actual shared infrastructure.

So let’s be honest, if you’re pushing “the first superstar of the Fediverse,” you’re not pushing decentralization, you’re pushing brand culture, mainstreaming logic, and attention economies repackaged for liberal feels.

That’s not radical. That’s not native, it’s not what we came here to build. Let’s compost this celebrity logic before it roots too deep. Let’s stay messy, collaborative, and resist the temptation to crown anyone. Because if we don’t? We’re just rebuilding the same old pyramids – with slightly alt avatars.

Let’s look at the more #mainstreaming #dotcons path. The not-so-subtle message we need to remember on social media: Dictators hate to be ignored. Especially on their “special days” – birthdays, elections, court appearances, or orchestrated spectacles. These moments are designed to dominate the media cycle and, by extension, the social media algorithms.

They thrive on attention, and whether that attention is praise or outrage, it fuels their visibility and power. Here’s the social tech they exploit:

• When you doomscroll their face, the algorithm sees interest.
• When you post disgust, the algorithm sees engagement.
• When you argue with trolls, you’re boosting the signal of the original post.
• When you call them names, it still centres them.

That’s the #dotcons feedback loop, engagement is king, and dictators know how to play that game. Let’s break this circle, on these days, do something different:

• Share stories of local mutual aid.
• Link to historical context that exposes the long game of these power grabs.
• Boost voices that decentralize attention, not concentrate it.
• Post about books, direct action, food sovereignty, climate organizing, and tools for collective autonomy.
• Highlight grassroots projects like #OMN, which are building sustainable, decentralized alternatives.

This is how we take the air out of #mainstreaming fires. Starve the algorithm and feed the resistance. Focus on things that actually matter, remember: not engaging is a strategy. Ignore the circus. Build the commons.

#KISS