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The Japan Times
@thejapantimes@mastodon.social  ·  activity timestamp last week

Shrugging off inflation, consumption linked to "oshikatsu," or activities that support favorite characters and celebrities, is growing in Japan, while boosting related stocks. https://www.japantimes.co.jp/business/2025/09/28/oshikatsu-consumption-grows-in-japan/?utm_medium=Social&utm_source=mastodon #business #oshikatsu #stocks #celebrities #intellectualproperty #sanrio #bandainamco

The Japan Times

Oshikatsu consumption grows in Japan, buoying related stocks

According to research company Intage, 35.1% of 5,000 people said they support certain characters or celebrities, and this proportion was higher among younger respondents.
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