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The Japan Times
@thejapantimes@mastodon.social  ·  activity timestamp last week

Shrugging off inflation, consumption linked to "oshikatsu," or activities that support favorite characters and celebrities, is growing in Japan, while boosting related stocks. https://www.japantimes.co.jp/business/2025/09/28/oshikatsu-consumption-grows-in-japan/?utm_medium=Social&utm_source=mastodon #business #oshikatsu #stocks #celebrities #intellectualproperty #sanrio #bandainamco

The Japan Times

Oshikatsu consumption grows in Japan, buoying related stocks

According to research company Intage, 35.1% of 5,000 people said they support certain characters or celebrities, and this proportion was higher among younger respondents.
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The Japan Times
@thejapantimes@mastodon.social  ·  activity timestamp 3 months ago

Cheering for your favorite idol at a concert often involves items such as customized fans with messages on them and identical glow sticks in the colors of the celebrity act. Companies are rushing to offer that and more. https://www.japantimes.co.jp/culture/2025/07/12/music/oshikatsu-merch-expo/?utm_medium=Social&utm_source=mastodon #culture #music #idols #jpop #oshikatsu #tokyolifestyleweek

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